After 5 years of trying to get stripedshirt to take off, I’m giving up. But in true Laura fashion, I wanted to do so with some flare and with a very public admission of defeat.
A few weeks ago, over dinner with friends, we hatched this idea of doing a stripedshirt KickSTOPPER.
And then, at lunch with another friend, we kept rolling with the idea and doing a video of my IndieNoGo.
I knew the vision of the video immediately: it is modeled after the brilliance I think is Mike and the launch of the Dollar Shave Club 3 years ago. I’m no Mike (and knew I couldn’t swear since I wanted kids to watch the video!), but I thought we could do something in the same spirit. Something cute, funny, short and sweet, and brutally honest.
And so, here today is the unveiling of the video for the stripedshirt KickSTOPPER. It’s real, it’s true, you can really get 50% off your order at www.stripedshirt.com just by entering “kickstopper” at the coupon code at check out. It is deliberately a very public – and hopefully funny – way for me to tell the world stripedshirt failed.
I think of it kind of like a relationship. Until you tell all your friends your boyfriend broke up with you, they are going to keep asking about him every time they see you. Everyone asks me “how are the stripes?” Now I can just point them to YouTube!
I’m also doing this because I gave stripedshirt 5 years and I’m quite proud of that effort. Being an entrepreneur is really hard, and there is no shame in the fact this business didn’t fly. We are always talking about businesses launching, about start ups. We rarely talk about shut downs!
Now I am, with the world’s first real Kickstopper campaign, and a rare public admission of a failed business. Check out the video, and if you like it, pass it on! (Cause it wouldn’t hurt if I sold a few more shirts!)
Thank you so much for all the support and encouragement along the way these past 5 years. It is beyond appreciated!
(please no lawsuits, Kickstarter or Indiegogo, all I got to give for a settlement is a bunch of stripedshirts!)